James Gun Reveals The Big Advantage Netflix Has Over The Movie Industry
Posted 2017/07/27 1495 0
James Gun has shared his opinion about the streaming trend.
Last week, while promoting his new film "Dunkirk," Christopher Nolan slammed Netflix Inc.'s (NFLX) strategy when it comes to releasing its original films.
"Netflix has a bizarre aversion to supporting theatrical films," Nolan told Indiewire. "They have this mindless policy of everything having to be simultaneously streamed and released, which is obviously an untenable model for theatrical presentation."
However, it's clear that streaming platforms have a few key advantages that the traditional movie industry just cannot compete with in the long run. In fact, Guardians of the Galaxy Vol. 2 director James Gunn recently addressed the fundamental differences between moviegoing and streaming, and he explained that he feels Netflix has a distinct edge because of the sheer amount of content available at the push of a button, saying:
It's a terrible, terrible thing for films, because we're eating ourselves. People go to movies--big, huge films--that suck. They feel ripped off and then they go and watch Netflix. The thing is, when you buy a ticket for a movie, you either win or lose: If the movie's bad, you've lost two hours and some money. If the movie's good, you win two hours. You go watch two episodes of a TV show on Netflix and if you lose, you lose two hours. But if you win, you gain thirty-two, sixty, a hundred hours of something that you enjoy. The win-loss ratio is very different.
Netflix’s CEO, Reed Hastings, has long contended that his company and theater chains can complement each other. The communal experience of a theater, he told Recode, is something viewers will always seek out even as TVs get more powerful, “Just like you go out to dinner even though you know how to cook,” he said.
However, Netflix has taken a different approach ever since it released its first 'Netflix Original' film in fall 2015. Reed Hastings' company insists on releasing its movies on its streaming service simultaneously with theatrical release, much to the dismay of exhibitors. In fact, the major theater chains (AMC Entertainment Holdings Inc. (AMC), Regal Entertainment Group (RGC) and the like) refuse to show Netflix's films on their screens because of the company's insistence on simultaneous streaming.