Paramount Pictures Officially Defends Mother! After Terrible Opening
Posted 2017/09/18 0 0
Paramount Pictures is standing by its film Mother after it opened to a tiny box office haul and terrible audience reviews.
Darren Aronofsky’s “mother!” grossed only $7.5 million in over 2,000 theaters, making it the lowest nationwide opening ever for star Jennifer Lawrence. To make matters worse, the film became only the 12th title in history to earn an “F” CinemaScore from audiences, which doesn’t bode well for its total gross.
Megan Colligan, worldwide president of marketing and distribution for Paramount, believes that audiences ought to give mother! a shot. In fact, the studio has even issued an official statement, defending the film and encouraging audiences to check it out for themselves.
“This movie is very audacious and brave. You are talking about a director at the top of his game, and an actress at the top her game. They made a movie that was intended to be bold. Everyone wants original filmmaking, and everyone celebrates Netflix when they tell a story no one else wants to tell. This is our version. We don’t want all movies to be safe. And it’s okay if some people don’t like it.”
Despite the dismal audience reaction, critics have been more split on mother!, which has earned a 69 percent rating on Rotten Tomatoes. The film stars Jennifer Lawrence as the titular character, whose idyllic life with husband Javier Bardem is interrupted by the arrival of a mysterious couple (Ed Harris and Michelle Pfeiffer). From there, well… things get a bit unhinged.
“Anytime you do something that aggressive there are going to be people who enjoy it, who want to be on that roller coaster ride, and then there are others who say, ‘Oh no, that was not for me,'” Aronofsky told EW last week. “It’s a strange one. You see Jennifer Lawrence, Javier Bardem, Ed Harris, and Michelle Pfeiffer and people are conditioned for a certain type of movie. And… we didn’t do that type of movie.”
This is something of an uncommon response; studios are not usually that quick to defend their art in the face of audience disapproval, they tend to just bow to the will of the market. So it’s pretty cool that a president of distribution is standing up for bold, challenging art.